
Our Story.
Your Health.
Big Buck's Superfood is a family owned and operated business in Urbana, IA. Our handcrafted blends were created after a family health scare of being hospitalized for a serious heart and kidney issue.
Our seasonings and sauces were created with healthier ingredients, so our family, and yours could continue to enjoy flavorful and robust meals.
Meet Our Founder
A Letter From Craig - Big Bucks Superfood Founder
After decades of travel enjoying many great tasting foods with great seasonings, rubs, sauces, and ketchup-enhancing entrees across the nation, I began to look forward to these flavors on all different styles of food from all different cultures.
The flavors I had grown to love before being diagnosed with Congestive Heart Failure, Stage 4 kidney disease (a few points from stage 5), and chronic high blood pressure I was no longer able to have without putting my health and my life at risk. I was faced with the perfect trifecta of never being able to enjoy great flavored food again.
After months of researching to understand what foods and ingredients were available to make my favorite seasonings, rubs, sauces, and ketchup flavors in the healthiest manner possible we created some amazingly good recipes to enhance the flavor of my new strict food lover’s diet.
Many more months were spent conducting taste tests to pin point the best tasting recipes made from 100% all natural ingredients. After being completely happy with these new healthier recipes I was back to enjoying the foods I love that had been missing the flavor I once loved so much after my health crisis and diet change.
I started sharing these different seasonings, rubs, sauces, and ketchup with anyone who would try them and I kept hearing “You should market these, they are amazing.”
After some thought and knowing there are so many others on similar journeys as I am on I decided these products should be available to anyone who is looking for wholesome, healthier options. Hence the birth of Big Bucks Superfoods.
Big Bucks Superfoods, recipes truly crafted from my family’s hearts for my heart and health and now yours too. Enjoy food again.

Bold Flavor, Better Choices—Crafted for Heart-Healthy Living

Origin of Big Bucks Superfoods Name & Logo
Big Bucks is a tribute to an American Icon, much like the Bald Eagle and Bison of North America. All are symbols of Good Health, strength, beauty, and perseverance of an admired creature by most every wildlife enthusiast, of most every level. Superfoods — The white Chefs Apron and BBQ Brush symbolize purity and flavorful ingredients.
The Midwestern backdrop symbolizes where many of the world's largest Big Bucks call home, "The Heartland of America" and "The Bread Basket of America." It also contains some of the richest, most nutrient-dense soil in the world. Climate-specific plants can flourish there. In the Heartbeat of it all, Big Bucks Superfood also calls home.